LED 101


LED (Light Emitting Diode) is a bright, energy-efficient alternative to traditional incandescent or fluorescent light bulbs. There is no filament in LEDs, therefore, they do not burn out like other light bulbs. Rather, they slowly dim over time. LEDs reach a half-life (50% of starting brightness) at about 100,000 hours, or 11 years.



An LED sign is made up individual panels called modules. The modules, which are usually about 10-12� square, can be configured to create almost any size of display. Full-color, outdoor LED displays use a cluster of three LEDs to create a pixel. Each pixel is capable of producing various shades and a large palate of colors. Next LED displays can produce up to 281 trillion colors. The distance between the pixels, or pitch, is what determines the resolution of the sign. The closer the pixels are together, the higher the resolution and clarity of the image display.



On premise LED signs are typically installed on a pole, monument or wall. These displays are often part of other signage features such as identification cabinets or masonry bases. It takes a standard personal computer to communicate with an LED display.


Next LED places an enormous value on the role a local sign company plays in supporting your purchase. Our partnerships with reputable sign companies around the country ensure your unique needs are met from start to finish. These experts will help you choose the right product, develop a comprehensive project design, navigate the permitting process, and make sure your sign is properly installed so you can put it to work.

Businesses that enhance their signage with an electronic message display typically see an increase in business of 15% to 150%

- US Small Business Administration


The installation of an LED Display at your business or organization is like reaping the benefits from owning a media outlet. Rather than �renting� time or space from the local radio station or newspaper, your LED sign will allow you to communicate your message to the most important customers – those who are right in front of your door. This dynamic marketing tool costs a fraction of what traditional media requires and allows you to take advantage of no-cost production, dynamic scheduling, and tremendous message flexibility not afforded by static signage.