CASE STUDY
Don Hattan Ford
Augusta, KS
OVERVIEW
Don Hattan Ford Drives Customer Engagement with High-Resolution Digital Signage Don Hattan Ford in Augusta, Kansas, is a leader in high-quality vehicle sales and customer service. To stay competitive in a fast-paced automotive market, the dealership invested in a high-visibility digital sign from NEXT LED Signs.
This strategic move was designed to replace static messaging with a dynamic platform capable of communicating real-time promotions and sales events to passing drivers.
CLIENT: Don Hattan Ford
PITCH: ONYX 10MM
PIXEL MATRIX: 576px x 192px
The Challenge: Overcoming the Limits of Traditional Signage
Before the upgrade, the dealership faced three critical obstacles in their local marketing:
- Limited Flexibility: Manual letter-changing was too slow to support time-sensitive “flash sales” or daily inventory updates.
- Inconsistent Messaging: Static signs could only show one offer at a time, making it difficult to promote multiple financing specials simultaneously.
- Intense Local Competition: With numerous dealerships in the area, Don Hattan Ford needed a modern way to grab attention on high-traffic roads.
The Solution: High-Definition ONYX LED Technology
NEXT LED Signs designed a custom solution to maximize brand visibility and ease of use:
- Strategic Entry Placement: The ONYX 10mm display was placed at the dealership entrance for maximum road visibility.
- Vibrant Multimedia Content: The sign supports high-definition text, images, and video, allowing for professional-grade automotive advertising.
- User-Friendly Software: Dealership staff can now update sales events instantly or schedule them in advance through a simple interface.
“Our experience with Next LED has been outstanding. For the past six years, our digital billboards have been a key piece of our marketing efforts at Don Hattan Chevrolet and Don Hattan Ford. The ability to easily update messaging and showcase new offers each month is essential for attracting customers in today’s fast-paced market. What truly sets Next LED apart is its exceptional customer service. They are incredibly responsive and always prioritize our needs. We are incredibly grateful for their partnership.”
— Erika Maley, Don Hattan Ford
Results & Brand Impact
Since installing the Next LED sign, Don Hatton Ford has experienced a number of positive outcomes, including:
Increased Customer Engagement
The digital sign has become a key tool for attracting the attention of drivers passing by the dealership. With dynamic, eye-catching visuals, the sign engages potential customers and encourages them to stop by the dealership.
Customers are now more likely to notice important promotions, such as limited-time sales events and financing offers. This has led to increased foot traffic and more inquiries about current inventory.
Improved Communication of Promotions
Don Hattan Ford can now update their messaging instantly, allowing them to promote flash sales, vehicle inventory changes, and financing specials in real-time. Whether it’s announcing a clearance event or showcasing a featured vehicle, the dealership has the flexibility to communicate new offers quickly.
LED sign advertising has helped the dealership communicate more effectively with a broader audience, from local residents to out-of-town customers, ensuring everyone is aware of the latest promotions.
Enhanced Brand Visibility
The visibility of Don Hatton Ford’s digital sign has significantly increased their presence in the local area. Positioned on a high-traffic road, the sign grabs attention with its bright, vibrant displays, making it impossible for drivers to miss.
The dealership now has the ability to showcase their brand in a modern, professional way, using custom graphics and high-quality visuals to reinforce their brand identity and message. The sign provides a polished, tech-savvy image that helps set Don Hatton Ford apart from competitors.
Real-Time Updates for Customer Convenience
With the digital sign, Don Hatton Ford is able to communicate critical, time-sensitive information to customers in real-time. For example, they can notify customers of last-minute changes in hours, special events, or even weather-related announcements (e.g., test drive opportunities, weather promotions).
This real-time communication enhances the customer experience by keeping them informed and reducing any potential confusion.
Cost-Effective and Time-Efficient
Updating the digital sign has proven to be much more efficient than traditional signage methods. The dealership no longer needs to manually change letters or print new materials for each promotion. Content can be updated quickly through the easy-to-use software, saving both time and money.
The ability to schedule content in advance also ensures that promotions are shown at the right time, further optimizing the dealership’s marketing efforts.
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Frequently Asked Questions About LED Signs for Auto Dealerships
How do digital signs help auto dealerships increase sales?
Digital signs capture the attention of passing drivers with vibrant visuals, leading to a measurable increase in foot traffic and inventory inquiries. By highlighting limited-time financing offers and sales events, dealerships can convert “drive-by” interest into immediate showroom visits.
What are the benefits of LED sign advertising for car lots?
LED signage provides total flexibility to announce clearance events or featured vehicles instantly. Unlike traditional banners, digital content is cost-effective, time-efficient, and allows for 24/7 brand reinforcement with high-quality graphics.
How does real-time communicationimprove customer experience?
Dealerships can use digital displays to notify customers of last-minute changes in hours, special events, or weather-related test drive opportunities. This transparency reduces confusion and builds trust by keeping the local community informed in real-time.
Ready to Upgrade Your Dealership’s Visibility?
If your dealership is looking for a better way to showcase inventory, highlight promotions, and stay visible from the road, NEXT LED Signs can help. Our digital displays are built to support auto dealerships with high-impact messaging, long-term durability, and flexible content updates that keep your message current. Call 888-359-9412 or visit Contact Us to talk about your project.