Case Study – Pittsburg State University
OVERVIEW
CASE STUDY
Pittsburg State University
Pittsburg, KS
Pittsburg State University (PSU), located in Pittsburg, Kansas, is a prominent public university known for its strong academic programs and vibrant student life. With a student enrollment of over 7,000 and a well-regarded athletics department, PSU offers a wide range of events and activities for students, faculty, alumni, and the local community. The university is committed to providing its students and athletes with the best facilities and technology to enhance their experience.
In 2023, PSU sought to upgrade its athletic facilities with more modern, interactive, and efficient signage solutions. Specifically, the university decided to replace its outdated scoreboards and signage with state-of-the-art digital displays, choosing the Next LED Signs Apex model for its indoor digital sign and scoreboard needs.
CLIENT: Pittsburg State University
PITCH: ONYX 10MM
PIXEL MATRIX: 270px x 120px
Challenge
Before the installation of the Apex digital sign and scoreboard, PSU faced several challenges related to communication, event visibility, and fan engagement:
Outdated Scoreboards
The previous scoreboards were mechanical, outdated, and lacked the ability to display real-time, dynamic content. They could only show basic game statistics, which did not capture the full potential of engaging fans during live events.
Limited Content Display
The old signage had minimal capabilities to display a variety of content beyond game scores, such as sponsor ads, player stats, upcoming events, or social media feeds. This limited the university’s ability to engage with fans and promote its programs effectively.
Inefficient Information Updates
With the manual nature of the old scoreboards, updating information like player statistics, sponsor messages, and event schedules during a game or event was cumbersome and slow.
Fan Engagement
PSU wanted to increase fan interaction during sporting events, enhance the atmosphere in the arena, and offer more entertainment value during downtime, such as halftime shows and intermissions.
Solution
The solution to these challenges was the installation of the Next LED Signs Apex Indoor Digital Sign and Scoreboard. Key reasons for choosing the Apex model included:
Full-Color, High-Resolution Displays
The Apex model offers superior resolution and vivid color, ensuring that game statistics, sponsor advertisements, and interactive content are displayed clearly and attractively, even from the furthest seats in the arena.
Multi-Use Functionality
The digital scoreboard and sign can display multiple types of content simultaneously, including real-time scores, player stats, highlight reels, live feeds, and social media interactions. This versatility enhances the overall fan experience.
Real-Time Updates
The Apex system is equipped with cloud-based software, allowing staff to update content in real-time. This feature ensures that information is always accurate and up-to-date during events, such as score changes, player substitutions, and game statistics.
Sponsor Integration
With its ability to seamlessly integrate sponsor logos, advertisements, and branded content, the digital signage creates new opportunities for revenue generation through sponsorships, providing a dynamic platform for businesses to promote their brands.
Interactive Features
The scoreboard’s ability to display dynamic sponsor content opens up new avenues for attracting and retaining sponsors.
Durability & Efficiency
The Apex model is designed to withstand the rigors of high-traffic environments, providing long-lasting performance and reducing maintenance needs, while also being energy-efficient.
“The video display in the Plaster Center really sets it apart from other venues. This new sign was the icing on the cake. It really helps bring the whole center together and adds that wow factor for future guests. NextLED did an incredible job. They listened to our needs and developed the product to meet those needs. What more could we ask for?”
– Brad Wells
Pittsburg State
Results
Since the installation of the Next LED sign, the Church of the Magdalen has experienced several positive outcomes,including:
Enhanced Communication with Parishioners: The digital sign has provided a reliable platform for communicating important messages, such as upcoming masses, holy days, parish events, and religious education programs. The ability to update the sign in real-time has allowed the church to stay connected with parishioners more effectively.
For example, when special events like retreats or guest speakers are scheduled, the church can easily update thedigital sign with event details, location, and time, ensuring maximum visibility for all attendees.
Greater Community Engagement: The digital sign has increased the church’s visibility and presence in the local community. With its bright, eye-catching displays, the sign grabs the attention of passersby, including those who may not be regular churchgoers but are interested in community events or services.
The sign also promotes the church’s outreach programs, such as food drives, charity events, or volunteer opportunities, encouraging non-parishioners to engage in these initiatives and participate in the church’s efforts to serve the wider community.
Increased Participation in Events: The vibrant content displayed on the digital sign has drawn more attention to the church, resulting in increased foot traffic. People passing by are more likely to stop, check out the displayed information, and even attend services or participate in events they might have otherwise missed.
The church has noticed a higher level of engagement in their community events, such as holiday services, outreach programs, and special initiatives, thanks in part to the enhanced visibility offered by the digital sign.
Cost-Effective and Time-Efficient: With the ability to easily update messages and schedule content in advance, the church has significantly reduced the time and resources previously required for traditional methods of communication. There’s no longer a need to print new flyers or manually change signs for each new event or update.
Real-Time Announcements and Updates: One of the most valuable aspects of the digital sign has been its ability to provide real-time updates. The church can now notify parishioners about unexpected schedule changes, cancellations, or urgent messages without delay. This has been especially helpful during weather-related events, when mass schedules or event timings might change.
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