DIGITAL SIGNAGE FOR AUTOMOTIVE DEALERSHIPS
Showcase. Sell. Succeed. LED Displays for Dealerships.
When someone drives by your dealership, repair shop, or tire center, you have just seconds to grab their attention. That’s where LED signs come in. Bright, dynamic, and impossible to ignore, digital signage helps auto businesses connect with drivers in real time.
Whether you’re announcing new vehicle arrivals, offering service specials, or promoting limited-time financing, programmable LED signs let you update your message instantly. From outdoor displays visible from the road to indoor screens in service bays or showrooms, LED signage makes communication faster, clearer, and more effective.
Cost-Effective Advertising
Traditional advertising methods like print ads and billboards can eat up your marketing budget without offering long-term value. An LED sign is a one-time investment that provides years of cost-effective, high-impact advertising. With easy updates and no need for printing or replacing materials, digital signage ensures you maximize your marketing spend.
Enhance Brand Awareness
Your dealership’s brand deserves to shine. With high-definition visuals, LED signs not only promote your vehicles but also reinforce your dealership’s logo, colors, and unique selling points. Stand out from the competition and make a lasting impression on potential customers with dynamic, attention-grabbing displays.
Built for the Auto Industry
LED signs are a natural fit for the fast-moving world of automotive sales and service. Dealerships use them to highlight sales events, lease offers, and featured models. Repair centers display wait times, service updates, or seasonal maintenance tips. Tire shops and oil change centers promote walk-in availability and specials. Every message is sharp, visible, and up to date—no printing required.
LED technology thrives outdoors, even in tough conditions. Our signs withstand heat, cold, rain, and sun, so your message stays bright and readable around the clock.
Why LED Signs Work for Automotive Businesses
More Visibility, More Traffic: According to the SBA, electronic message centers can increase business at a location by 15% to 150%.
Faster Updates: Edit your content remotely in seconds—from promotions to holiday hours.
Boost Customer Engagement: Studies show that LED signage increases message recall and prompts more people to act.
Improve the Service Experience: Keep waiting customers informed and entertained with updates, videos, or live promotions.
Key Takeaways for Auto Dealerships
- Increase Foot Traffic by 30%: Digital and LED signage capture the attention of nearby drivers and pedestrians, driving more foot traffic to your dealership.
- 24% Boost in Sales: Dealerships using digital signage report a 24% increase in sales thanks to dynamic, real-time content that engages customers and drives action.
- 20% More Test Drives: LED signs have been shown to increase test drive bookings by 20%, providing more opportunities to convert interest into sales.
Boosting Engagement and Revenue
By integrating LED signage, auto dealerships experience measurable benefits:
Consumer Engagement
- Over 50% of U.S. adults in cities with populations over 1 million have recently noticed automotive OOH ads. Among those, 43% took action following exposure, including visiting the dealer’s website or showroom, with 19% ultimately purchasing a vehicle.
- Digital signage can reduce perceived wait times in dealership waiting areas by about 35%, enhancing customer satisfaction.
- 20% increase in event attendance: Dynamic displays attract larger crowds for shows, tournaments, and promotions.
- 20-30% reduction in costs: Digital advertising eliminates recurring printing expenses and reduces operational overhead.
- Improved guest engagement: Vibrant, engaging content fosters a welcoming and exciting environment.
- Sales Increase: Automotive dealerships that have installed LED signs have reported sales increases ranging from 10% to 15% in the first year.
- Enhanced Brand Awareness: Programmatic DOOH advertising enables automotive brands to connect with audiences in real-time, leading to significant improvements in brand metrics. For instance, Kia’s AI-driven DOOH campaign resulted in a 517% increase in unaided brand awareness and an 8% lift in vehicle sales.
Smart Investment, Long-Term Value
LED signs aren’t just about attention—they’re about results. Research from the Small Business Administration shows that signage is the most effective, least expensive form of advertising available to brick-and-mortar businesses. And because LED displays require less maintenance and energy than traditional signs, they save money over time.
Want more information?
Frequently Asked Questions
- What types of LED signs are best for auto dealerships?
Dealerships often use large, full-color outdoor LED displays to promote inventory and sales events, paired with indoor LED displays in showrooms or service lounges to reinforce brand messaging and specials. - Can LED signs display service reminders or live wait times?
Yes. LED signs can show real-time data like service queue updates, appointment times, or reminders for oil changes and tire rotations. - Do LED signs work in extreme weather?
Absolutely. Our LED signs are built for all climates, including hot summer sun and freezing winters. They’re engineered for outdoor reliability with high brightness and weather resistance. - How quickly can I change the message on my sign?
Messages can be updated instantly from any internet-connected device using our content management tools.
Reach out to make a lasting impact.
Let us help you extend your reach. With a digital display from NEXT, you can count on a hassle-free experience backed with outstanding warranties and service.
PHONE 888.263.6530
Build your next impact.
Approximate size in feet:
Monument
AVERAGE SIZE : 4′ TALL X 8′ WIDE
Approximate size in feet:
Pylon
Approximate size in feet:
Wall Sign
Digital Signs can be great additions to your sign package as wall signs, new or retrofit installation, of all sizes. They can be installed with minimal heavy equipment and provides flexibility for the sign company and customer.
Approximate size in feet:
Billboard
NEXT digital billboards use the same hardened and engineered technology as our commercial displays and provide exceptional value for independent billboard owner and operators. NEXT can provide full turnkey installation services including but not limited to engineering, structure fabrication, installation, and long term service contracts.
Log In To Quote
Billboard
NEXT partners with distributors and dealers across the country to provide ready inventory and specialized services for permitting, signage, and installation. It is important to us to ensure your sign is installed correctly and built ready to drive your business or organization for many years.