DIGITAL SIGNAGE FOR BILLBOARDS
Bigger. Brighter. Bolder. LED Billboards that Work
In a fast-evolving advertising landscape, out-of-home (OOH) advertising remains one of the most effective ways to connect with audiences. Digital out-of-home (DOOH) solutions, like LED digital billboards, have transformed traditional static signage into dynamic, high-impact advertising tools. At Next LED Signs, we provideLED digital billboards designed to maximize visibility, engagement, and ROI for advertisers and billboard companies.
Consumer Engagement
High Visibility: A Nielsen study found that 75% of travelers noticed a digital billboard in the past month, and 60% noticed one in the past week, indicating strong visibility among commuters.
Message Recall
Among those who noticed digital billboards, 55% could recall the specific message displayed most of the time, demonstrating effective communication.
Influence on Consumer Behavior
Prompting Actions: Digital billboards have been known to persuade up to 57% of viewers to visit a business within 30 minutes of seeing an ad, with 93% of those visitors likely to make a purchase.
Increased Store Visits
Approximately 32% of viewers reported visiting a store or restaurant they saw advertised on a digital billboard within the same week
LED Digital Signage is Essential for Billboard Advertising
Digital billboards are a driving force in modern advertising. Their ability to deliver vibrant, real-time content makes them an essential tool for brands and businesses looking to engage audiences effectively. Here’s why they’re indispensable:
- 91% of advertisers believe consumers expect personalized and engaging ads. Digital billboards deliver this through dynamic and interactive content.
- 52% of marketers globally identify digital solutions as their strategic focus for driving profit.
- With 67% increased brand recall, digital billboards leave a lasting impression.
Whether placed along highways, in urban centers, or at event venues, digital billboards are the future of OOH advertising.
Maximize Revenue with Customizable Content
Customizable LED digital billboards for retail stores and outdoor spaces allow multiple advertisers to share space, increasing revenue potential for billboard operators. Unlike static signs, digital billboards can showcase several ads in rotation, making them a cost-effective and flexible solution.
- Digital billboards can generate 10 times more revenue per location compared to traditional static signs.
- Brands utilizing DOOH advertising see significant improvements in sales performance, with some reporting a 30% increase in campaign effectiveness.
For billboard companies, this flexibility translates into more significant income and happier clients.
Reliability and Durability for Continuous Operation
In the billboard industry, reliability is paramount. Any downtime means a loss of revenue. That’s why weather-resistant LED digital billboards for outdoor events are essential. Built to endure harsh weather conditions, they provide uninterrupted service, ensuring advertisers get their money’s worth.
- LED technology has a lifespan of over 50,000 hours, offering years of reliable performance.
- The robust design ensures operation in rain, snow, or extreme heat, making them ideal for all environments.
Enhance Visibility and Engagement
High-resolution LED digital billboards for highway advertising capture attention like no other medium. These billboards ensure that ads stand out in busy environments, reaching thousands of commuters daily.
- 71% of consumers actively engage with roadside billboards, and digital displays are even more eye-catching.
- With 67% increased brand recall, digital billboards leave a lasting impression.
Positioned strategically, these billboards amplify the visibility of brands and messages, ensuring your advertising dollars work harder.
Boost ROI with Energy-Efficient Solutions
At Next LED Signs, we prioritize efficiency. Our energy-efficient LED digital billboards for urban areas reduce power consumption, helping billboard operators save on energy costs while delivering exceptional brightness and clarity.
- Studies reveal that 38% ROI is achievable with digital billboards, making them a sound investment for any advertising strategy.
- LED displays consume up to 80% less energy than traditional neon or fluorescent signage, reducing operational costs significantly.
Why Billboard Operators Trust Next LED Signs
The billboard industry thrives on ROI, and at Next LED Signs, we understand the stakes. Our LED solutions are built to deliver:
- Maximum uptime: Reliable technology ensures your billboards remain operational, protecting your revenue streams.
- Dynamic content management: Easily update ads in real-time to reflect changing campaigns or promotions.
- Long-term savings: Energy-efficient designs reduce overhead costs without compromising performance.
Comparative Effectiveness
- Attention-Grabbing: Digital billboards are 23% more effective at capturing consumer attention than static billboards, due to their dynamic and engaging content.
- Cost Efficiency: While digital billboards may have higher initial costs, they offer flexibility for multiple advertisements and real-time updates, potentially leading to a higher return on investment compared to traditional billboards.
Market Growth and Adoption
- Expansion: The number of digital billboards in the U.S. has been increasing, with projections indicating continued growth as advertisers recognize their effectiveness.
- Integration with Digital Marketing: Billboards are one of the most effective forms of advertising when used alongside digital marketing, enhancing the overall impact of advertising campaigns.
Public Perception and Safety
- Positive Reception: Studies indicate that a majority of people believe digital billboards contribute positively to their communities by delivering emergency messages and providing useful information.
- Safety Considerations: Research shows no link between digital billboards and traffic accidents, suggesting they do not pose significant safety risks to drivers.
Want more information?
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Let us help you extend your reach. With a digital display from NEXT, you can count on a hassle-free experience backed with outstanding warranties and service.
PHONE 888.263.6530
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Monument
AVERAGE SIZE : 4′ TALL X 8′ WIDE
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Pylon
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Wall Sign
Digital Signs can be great additions to your sign package as wall signs, new or retrofit installation, of all sizes. They can be installed with minimal heavy equipment and provides flexibility for the sign company and customer.
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Billboard
NEXT digital billboards use the same hardened and engineered technology as our commercial displays and provide exceptional value for independent billboard owner and operators. NEXT can provide full turnkey installation services including but not limited to engineering, structure fabrication, installation, and long term service contracts.
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NEXT partners with distributors and dealers across the country to provide ready inventory and specialized services for permitting, signage, and installation. It is important to us to ensure your sign is installed correctly and built ready to drive your business or organization for many years.