Case Study – The Community Bank of Marshall
OVERVIEW
CASE STUDY
Community Bank of Marshall
Marshall, MO
The Community Bank of Marshall in Marshall, Missouri, has been a cornerstone of the local economy for decades, providing personalized banking services to individuals, families, and businesses. As the financial services industry continues to evolve, the bank has embraced modern tools and technologies to stay competitive and effectively communicate with its community.
One such innovation was the installation of a digital sign from Next LED Signs, designed to enhance communication, advertise services, and increase visibility.
CLIENT: The Community Bank of Marshall
PITCH: ONYX 10MM
PIXEL MATRIX: 210px x 90px
Challenge
The Community Bank of Marshall faced several challenges before deciding to install a digital sign:
- Limited Visibility for Key Messages: The bank’s static signage was unable to adequately display the range of information that the bank wanted to share with its customers, such as loan rates, new services, and time-sensitive promotions.
- Static Content: Traditional signage lacked the flexibility to quickly update messages. For example, promoting seasonal loan specials or interest rate changes required new signage or print materials, which was both time-consuming and costly.
- Competition from Larger Banks: With several larger national banks in the region, the Community Bank of Marshall wanted to differentiate itself and create a stronger presence in the community, showcasing its personalized service and competitive banking products.
Solution
After researching digital signage options, the Community Bank of Marshall chose Next LED Signs for their digital sign solution. The digital sign was strategically placed at the front of the bank’s property to maximize visibility for both foot traffic and passing vehicles.
Equipped with high-resolution LED technology, the sign allows for the display of vibrant images, videos, and scrolling text. It also offers a user-friendly content management system, allowing bank staff to update the sign’s messaging in real-time.
Once the digital signs were installed, the Community Bank of Marshall immediately began using them to communicate key messages, such as promotions, loan rates, and community involvement events
“The digital sign from Next LED Signs has been a fantastic addition to our marketing strategy. It has allowed us to more effectively communicate with both current and potential customers. . We’ve seen an increase in foot traffic, and it’s given our branch a modern, professional appearance that sets us apart from other financial institutions in the area.”
— Branch Manager,
Community Bank of Marshall
Results
Since the installation of the Next LED sign, the Church of the Magdalen has experienced several positive outcomes,including:
Enhanced Communication with Parishioners: The digital sign has provided a reliable platform for communicating important messages, such as upcoming masses, holy days, parish events, and religious education programs. The ability to update the sign in real-time has allowed the church to stay connected with parishioners more effectively.
For example, when special events like retreats or guest speakers are scheduled, the church can easily update thedigital sign with event details, location, and time, ensuring maximum visibility for all attendees.
Greater Community Engagement: The digital sign has increased the church’s visibility and presence in the local community. With its bright, eye-catching displays, the sign grabs the attention of passersby, including those who may not be regular churchgoers but are interested in community events or services.
The sign also promotes the church’s outreach programs, such as food drives, charity events, or volunteer opportunities, encouraging non-parishioners to engage in these initiatives and participate in the church’s efforts to serve the wider community.
Increased Participation in Events: The vibrant content displayed on the digital sign has drawn more attention to the church, resulting in increased foot traffic. People passing by are more likely to stop, check out the displayed information, and even attend services or participate in events they might have otherwise missed.
The church has noticed a higher level of engagement in their community events, such as holiday services, outreach programs, and special initiatives, thanks in part to the enhanced visibility offered by the digital sign.
Cost-Effective and Time-Efficient: With the ability to easily update messages and schedule content in advance, the church has significantly reduced the time and resources previously required for traditional methods of communication. There’s no longer a need to print new flyers or manually change signs for each new event or update.
Real-Time Announcements and Updates: One of the most valuable aspects of the digital sign has been its ability to provide real-time updates. The church can now notify parishioners about unexpected schedule changes, cancellations, or urgent messages without delay. This has been especially helpful during weather-related events, when mass schedules or event timings might change.
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