More visibility for exhibitions
Artwork and exhibition messages can reach people passing the center, extending the introduction to Mark Arts beyond the gallery entrance.
Case study · Arts & culture
Mark Arts
Wichita, Kansas
Bringing art into the community’s view
Mark Arts is an arts and cultural center in Wichita, Kansas, offering exhibitions, classes and community events. To make that programming more visible beyond its walls, the organization added an outdoor digital sign and an indoor LED art display visible through its windows.
The two displays give Mark Arts a flexible way to promote events, showcase exhibitions and introduce passing visitors to its work.
- Indoor display
- APEX · 6 mm
- Outdoor display
- ONYX · 10 mm
- Pixel matrices
- Indoor: 1440 × 528 px
Outdoor: 300 × 150 px
The challenge
Make changing programs easier to see
- Competing for attentionStatic signage and printed materials offered limited ways to introduce exhibitions and events to passing drivers and pedestrians.
- Putting the windows to workThe center wanted to use its street-facing glass to give people a preview of the art and activities inside.
- Keeping information currentNew exhibitions, classes and event schedules called for messages staff could change without replacing printed signs.
The solution
Two displays with a shared purpose
- Outdoor event messagingAn ONYX LED sign at the entrance presents exhibition announcements, event promotions and other timely information.
- Art visible through the windowsThe indoor APEX display brings colorful artwork and exhibition content into view from outside the building.
- Flexible content updatesDigital content management gives staff a way to refresh messages and schedule programming across the displays.
The results
A more visible connection to Mark Arts
The displays bring the center’s exhibitions and events into its public-facing spaces, combining the visual impact of art with practical event information.
Timely event promotion
Staff can change announcements for classes, gallery openings and community events as the program evolves.
A preview of the experience inside
The illuminated window display gives passersby a visual introduction to the center’s art and activities.
A stronger community connection
Katy Dorrah credits the displays with helping Mark Arts connect its exhibitions and mission with the surrounding community.
“The Art to the City digital display and outdoor digital sign from Next LED Signs have transformed the way we engage the community with the mission of Mark Arts. Showcasing our exhibitions in a dynamic, eye-catching way to anyone passing our community’s fifth-busiest intersection has been a game-changer. It’s helped us connect with visitors in a way that traditional signage simply couldn’t.”
Katy Dorrah, Mark Arts
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Frequently asked questions
Digital displays for arts organizations
How can digital signs support event promotion?
They provide a visible place to share exhibition dates, class registration and event announcements, with messages that can change as programming changes.
What can a window display show?
Artwork, exhibition previews, artist videos and workshop information can introduce the organization to people outside the building.
Can displays point visitors to online information?
Digital messages can direct people to a website for registration, schedules and more details about an exhibition or event.