CASE STUDY

Midwest Sign & Lighting, Wichita, KS

OVERVIEW

Midwest Light & Sign is a well-established signage company based in Farmington, Missouri, specializing in the design, production, and installation of high-quality signage solutions for businesses across the region. The company prides itself on providing innovative and customizable signage that enhances the visibility and branding of its clients.

In 2023, Midwest Light & Sign decided to upgrade its own facilities and external branding efforts by installing a Next LED Signs Full-Color Outdoor Digital Display at its headquarters. The goal was not only to improve the company’s visibility in the local market but also to showcase its cutting-edge signage solutions to potential clients. The digital display would serve as a dynamic advertising tool, as well as a demonstration of the company’s capabilities in offering modern digital signage solutions.

CLIENT: Midwest Light & Sign
Pitch: Onyx 10MM
PIXEL MATRIX: 320px x 176px

The Challenge: Modernizing Visibility and Client Demonstrations

Before the 2023 upgrade, Midwest Light & Sign faced several branding and operational hurdles::

Limited External Visibility: Despite a busy location, traditional static signage made it difficult for the business to stand out among local competition.
Static Marketing Limits: Conventional signs could not provide real-time updates or adapt to seasonal promotions, limiting the effectiveness of their on-site advertising.
Need for a Live Portfolio: As a signage expert, the company required a way to showcase the full potential of high-definition digital displays to businesses interested in modernizing their own branding.
Durability in Fluctuating Climates: The new solution needed to withstand Missouri’s extreme weather, from intense summer heat to heavy winter snow.

The Solution: High-Definition, Weatherproof Digital Display

Next LED Signs implemented a versatile solution designed for maximum engagement and long-term reliability:

Full-Color ONYX Technology: The 10mm digital canvas supports vibrant animations and video, allowing the company to capture the attention of passing traffic with high-fidelity visuals.
Cloud-Based Content Management: Remote software allows staff to update client showcases and promotional offers instantly, ensuring the messaging remains relevant throughout the day.
Solid-State Engineering: Built specifically for outdoor durability, the display features a weatherproof design that ensures consistent performance year-round with minimal maintenance requirements.

“We have worked with a lot of different brands of digital boards. What I appreciate about Next LED is their simplicity, reliability, and they have great looking product that we have been able to trust for years and I feel we can trust for the future. ”

— Jason Buxton Midwest Light & Sign

The Results: Driving New Client Inquiries and Operational Savings

Since the installation of the Next LED Signs Full-Color Outdoor Digital Display, Midwest Light & Sign has experienced a number of positive outcomes, both in terms of business performance and community engagement:

Increased Visibility and Brand AwarenessThe vibrant, high-resolution display has dramatically improved Midwest Light & Sign’s visibility in the community. The digital display captures the attention of passing drivers and pedestrians, allowing the company to showcase its capabilities in real-time. The display has become a landmark in Farmington, drawing attention not just from local businesses but also from potential clients looking for signage solutions.

Enhanced Marketing and CommunicationThe company has been able to promote its products and services in a more dynamic and engaging way. With the ability to display custom animations, video content, and real-time updates, Midwest Light & Sign can now effectively communicate its offerings and latest promotions to the local community. This has increased the effectiveness of its marketing efforts and led to greater engagement from potential clients.

Showcasing Capabilities to ClientsThe digital display has acted as a live portfolio for Midwest Light & Sign, showcasing their expertise in digital signage. Prospective clients visiting the company’s headquarters can see firsthand the quality and versatility of the signage solutions offered. As a result, the company has successfully attracted new clients and increased inquiries for custom digital signage installations.

Real-Time Content FlexibilityThe cloud-based content management system has allowed the company to easily update content based on different marketing needs. Whether it’s promoting seasonal discounts, showcasing new projects, or running time-sensitive offers, the ability to change the display in real time has given the company the flexibility to stay relevant and responsive to the market.

Increased Foot Traffic and Client EngagementThe eye-catching nature of the digital display has driven more foot traffic to the company’s headquarters. Clients and prospective customers are more likely to stop and inquire about the signage services when they see the display in action. The display also invites engagement through interactive content, which has helped foster a deeper connection with the community.

Cost-Efficiency and SustainabilityThe energy-efficient LED technology has helped Midwest Light & Sign reduce its operational costs, making the display a cost-effective advertising tool in the long term. Additionally, the durability and low maintenance requirements of the digital display have contributed to significant savings on repairs and replacements, providing a long-term return on investment.

Positive Feedback from the CommunityThe community has responded positively to the new digital display, appreciating the vibrant and professional look it adds to the area. Local businesses have also taken note of the display’s impact, with several reaching out to Midwest Light & Sign for their own signage needs.

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Frequently Asked Questions

How do digital signs help signage companies grow their business?
A high-resolution digital display acts as a live portfolio, allowing signage companies to demonstrate the quality and versatility of their work in real-time. This hands-on showcase intrigues prospective clients and leads to increased inquiries for custom digital installations.

What are the benefits of cloud-based content management for businesses?
Cloud-based software provides the flexibility to promote time-sensitive offers or showcase new projects instantly. This responsiveness allows businesses to stay relevant to market trends and ensure their messaging reaches the right audience at the ideal time.

Can energy-efficient LED signs reduce long-term operational costs?
Yes. Modern LED technology significantly lowers energy consumption compared to traditional mechanical systems. Additionally, solid-state designs reduce the need for frequent repairs and maintenance, providing a high long-term return on investment.

Turn More Attention Into Opportunity

If your company needs a stronger way to promote services, support sales, and stay visible in a competitive market, NEXT LED Signs can help. Our digital displays give commercial businesses a flexible, high-impact way to share timely messages, strengthen branding, and keep their presence in front of the community.

Call 888-359-9412 or visit Contact Us to talk about your project.