CASE STUDY
Wichita Swim Club
Wichita, Kansas
OVERVIEW
Wichita Swim Club Modernizes Aquatic Experience with STAX LED Video Board.
Wichita Swim Club, a premier competitive swimming organization in Kansas, partnered with NEXT LED Signs to bring a more modern digital experience to its facility. The club replaced an outdated monochrome scoreboard with a high-resolution STAX 9mm full-color LED video board, creating a more dynamic way to share meet information, event updates, sponsor messaging, and visual content throughout competitions. The upgrade has improved the experience for swimmers, spectators, and event organizers while also giving sponsors a stronger and more professional platform for visibility. By moving to a full-color digital display, Wichita Swim Club has positioned its venue to better support today’s expectations for communication, presentation, and overall event atmosphere.
CLIENT: Hill-Murray High School
PITCH: FLEX 16mm
PIXEL MATRIX: 540px x 340px
“We recently had NEXT LED remove our old scoreboard and install a brand new one, and we couldn’t be more pleased with the entire process. Their team was professional, efficient, and easy to work with from start to finish. The installation was completed on time, the workmanship was excellent, and the new scoreboard looks fantastic. I highly recommend NEXT LED to anyone looking for quality products and outstanding customer service.”
— Brian Wingert Director of Business operations WSC
Photo courtesy of Peterson Companies, Inc.
The Challenge: Overcoming the Limits of Legacy Technology
Before the 2023 installation, Hill-Murray’s athletic department faced several visibility and engagement hurdles:
- Outdated Static Scoreboard: The previous traditional model could only display basic scores and time, offering no platform for player recognition or live stats.
- Limited Fan Interaction: With minimal content options, the game-day atmosphere was largely passive, missing opportunities for community engagement.
- Missed Sponsorship Revenue: The old system lacked the digital capability to effectively promote local sponsors, limiting a vital source of athletic funding.
The Solution: High-Resolution, Cloud-Managed Scoreboards
Hill-Murray chose a NEXT LED solution designed to maximize visibility and operational efficiency:
- Vivid Full-Color Display: The high-resolution system is capable of showing detailed game statistics, professional graphics, and promotional videos.
- Real-Time Digital Updates: A cloud-based management system allows staff to immediately update score changes, timeouts, and player substitutions.
- Interactive Engagement Features: The new board enables live social media feeds, trivia questions, and fan polls to create a lively game atmosphere.
The Results: Increased Revenue andStronger Community Ties
The addition of the Next LED Signs Outdoor Digital Scoreboard has had a transformative impact on Hill-Murray High School’s athletics program and the overall fan experience:
Enhanced Game-Day Atmosphere
The high-definition, full-color display has significantly improved the visual appeal of Hill-Murray’s athletic events. Fans are now treated to dynamic content, including real-time game stats, videos, and sponsor advertisements, making the events more exciting and engaging. This has led to a more vibrant, energized atmosphere at games.
Increased Fan Engagement
The interactive features, such as social media feeds, live polls, and trivia, have increased fan participation during games. Spectators can now engage with the scoreboard, answer trivia questions, and see their social media posts featured on the screen, fostering a sense of community and involvement.
Improved Communication
The scoreboard has enhanced communication during events by providing up-to-the-minute information on scores, game stats, and other key updates. This has improved the overall fan experience, as spectators now have immediate access to important information without relying on staff or printed materials.
Revenue Growth through Sponsorship
The Next LED scoreboard has proven to be a valuable asset in attracting sponsorships. Local businesses now have the opportunity to display their logos and advertisements on a dynamic platform, increasing their visibility to the community. This has helped Hill-Murray generate additional funding for its athletic programs, supporting scholarships, equipment, and facility upgrades.
Long-Term Cost Savings
The durability of the Next LED scoreboard has reduced maintenance costs. Built to withstand Minnesota’s harsh weather conditions, the digital scoreboard requires far less upkeep than the old mechanical model, providing long-term savings for the school.
Stronger Community Connections
By showcasing local sponsors and featuring community events, the digital scoreboard has helped strengthen Hill-Murray’s ties to the local community. It has become a focal point for promoting school spirit, athletics, and community involvement.
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Frequently Asked Questions About Indoor these are a messDigital Scoreboards
How do digital scoreboards help high schools generate revenue?
Digital scoreboards create a high-visibility platform for local businesses to display rotating advertisements and logos. This provides high schools with a sustainable way to generate additional funding for athletic scholarships, equipment, and facility upgrades.
What are the benefits of an LED scoreboard for swim clubs?
An LED upgrade provides a professional arena feel that increases spectator attendance while creating a high-visibility platform for local sponsors. These digital ad spots help offset operating costs and strengthen community ties.
How does digital signage improve swim meet management?
Easy-to-use software allows clubs to schedule content in advance and manage displays remotely, saving significant setup time and ensuring error-free presentation of results.
Create a Better Game-Day Experience
If your school or athletic facility is considering a digital scoreboard, NEXT LED Signs can help you create a display that does more than show the score. Our outdoor scoreboard systems support visibility, sponsor messaging, fan engagement, and a stronger event atmosphere with the durability needed for long-term performance. Call 888-359-9412 or visit Contact Us to talk about your project.