If you don’t already know the traffic count for the street where your sign is visible, take a moment to look it up—it’s an invaluable piece of information. Understanding the number of potential viewers can help you gauge the incredible impact digital signage might have at your location.

I love sharing this kind of data and make it a point to discuss it with every client when we’re designing their digital signage projects.

Today, I want to dive into the nitty-gritty of digital sign operations. After two decades in the digital sign business, I’ve helped a wide range of clients, from large businesses to non-profits. They all want the same thing: a return on their investment.