DIGITAL SIGNAGE FOR BILLBOARDS
Bigger. Brighter. Bolder. LED Billboards that Work
Digital billboards give you the power to speak to thousands of drivers every day—with messaging that changes instantly. Whether you’re promoting retail offers, public events, or time-sensitive campaigns, LED billboards make your message impossible to miss.
With full-motion graphics, vivid color, and remote scheduling, digital billboards outperform traditional static signs in both visibility and versatility. You can schedule content by time of day, day of the week, or even weather conditions, so the right message hits the right audience at the right time.
Consumer Engagement
High Visibility: A Nielsen study found that 75% of travelers noticed a digital billboard in the past month, and 60% noticed one in the past week, indicating strong visibility among commuters.
Message Recall
Among those who noticed digital billboards, 55% could recall the specific message displayed most of the time, demonstrating effective communication.
Influence on Consumer Behavior
Prompting Actions: Digital billboards have been known to persuade up to 57% of viewers to visit a business within 30 minutes of seeing an ad, with 93% of those visitors likely to make a purchase.
Increased Store Visits
Approximately 32% of viewers reported visiting a store or restaurant they saw advertised on a digital billboard within the same week
LED Digital Signage is Essential for Billboard Advertising
Digital billboards are a driving force in modern advertising. Their ability to deliver vibrant, real-time content makes them an essential tool for brands and businesses looking to engage audiences effectively. Here’s why they’re indispensable:
- 91% of advertisers believe consumers expect personalized and engaging ads. Digital billboards deliver this through dynamic and interactive content.
- 52% of marketers globally identify digital solutions as their strategic focus for driving profit.
- With 67% increased brand recall, digital billboards leave a lasting impression.
Whether placed along highways, in urban centers, or at event venues, digital billboards are the future of OOH advertising.
Maximize Revenue with Customizable Content
Customizable LED digital billboards for retail stores and outdoor spaces allow multiple advertisers to share space, increasing revenue potential for billboard operators. Unlike static signs, digital billboards can showcase several ads in rotation, making them a cost-effective and flexible solution.
- Digital billboards can generate 10 times more revenue per location compared to traditional static signs.
- Brands utilizing DOOH advertising see significant improvements in sales performance, with some reporting a 30% increase in campaign effectiveness.
For billboard companies, this flexibility translates into more significant income and happier clients.
Reliability and Durability for Continuous Operation
In the billboard industry, reliability is paramount. Any downtime means a loss of revenue. That’s why weather-resistant LED digital billboards for outdoor events are essential. Built to endure harsh weather conditions, they provide uninterrupted service, ensuring advertisers get their money’s worth.
- LED technology has a lifespan of over 50,000 hours, offering years of reliable performance.
- The robust design ensures operation in rain, snow, or extreme heat, making them ideal for all environments.
Enhance Visibility and Engagement
High-resolution LED digital billboards for highway advertising capture attention like no other medium. These billboards ensure that ads stand out in busy environments, reaching thousands of commuters daily.
- 71% of consumers actively engage with roadside billboards, and digital displays are even more eye-catching.
- With 67% increased brand recall, digital billboards leave a lasting impression.
Positioned strategically, these billboards amplify the visibility of brands and messages, ensuring your advertising dollars work harder.
Boost ROI with Energy-Efficient Solutions
At Next LED Signs, we prioritize efficiency. Our energy-efficient LED digital billboards for urban areas reduce power consumption, helping billboard operators save on energy costs while delivering exceptional brightness and clarity.
- Studies reveal that 38% ROI is achievable with digital billboards, making them a sound investment for any advertising strategy.
- LED displays consume up to 80% less energy than traditional neon or fluorescent signage, reducing operational costs significantly.
Why Digital Billboards Deliver More
Out-of-home advertising has evolved—and digital is leading the way. A digital billboard doesn’t just display your message. It delivers it in motion, with color, clarity, and timing that gets results. According to Nielsen, 55% of travelers notice digital billboards, and 35% take action after seeing one.
LED billboard owners can monetize space by running paid content for other advertisers, giving you a new revenue stream beyond your own promotions.
Built for Performance, Designed for Flexibility
More Impressions: Digital billboards reach up to 70% of U.S. drivers each month, according to the OAAA.
Change Content Instantly: Update your ad in real time with just a few clicks.
Share the Space: Display multiple messages or rent space to other businesses.
Lower Operating Costs: LED displays use less energy and require fewer service calls than printed signage.
Whether it’s installed along a highway, on the side of a building, or near a shopping center, your billboard becomes a bold communication platform that works 24/7.
Public Perception and Safety
- Positive Reception: Studies indicate that a majority of people believe digital billboards contribute positively to their communities by delivering emergency messages and providing useful information.
- Safety Considerations: Research shows no link between digital billboards and traffic accidents, suggesting they do not pose significant safety risks to drivers.
What Makes Our Digital Billboards Different?
Next LED Signs builds solid-state LED billboards that stand up to heat, cold, and nonstop operation. We design every unit for high brightness, wide-angle visibility, and secure remote control. Our engineering reduces failure points, making billboard ownership easier, more reliable, and more profitable.
Want more information?
Frequently Asked Questions
- How often can I update my digital billboard message?
You can change your content as often as you like—instantly and remotely—from any device with internet access. - Can I schedule multiple ads on one billboard?
Yes. Digital billboards can rotate several ads per minute. You can promote multiple campaigns or lease ad time to others. - How visible are digital billboards during the day?
Very. High-brightness LED panels remain readable in full sunlight and adjust automatically as light levels change. - Do digital billboards really lead to more engagement?
Yes. Nielsen found that 35% of viewers took action after seeing a digital billboard ad—like visiting a website, store, or social media page.
Reach out to make a lasting impact.
Let us help you extend your reach. With a digital display from NEXT, you can count on a hassle-free experience backed with outstanding warranties and service.
PHONE 888.263.6530
Build your next impact.
Approximate size in feet:
Monument
AVERAGE SIZE : 4′ TALL X 8′ WIDE
Approximate size in feet:
Pylon
Approximate size in feet:
Wall Sign
Digital Signs can be great additions to your sign package as wall signs, new or retrofit installation, of all sizes. They can be installed with minimal heavy equipment and provides flexibility for the sign company and customer.
Approximate size in feet:
Billboard
NEXT digital billboards use the same hardened and engineered technology as our commercial displays and provide exceptional value for independent billboard owner and operators. NEXT can provide full turnkey installation services including but not limited to engineering, structure fabrication, installation, and long term service contracts.
Log In To Quote
Billboard
NEXT partners with distributors and dealers across the country to provide ready inventory and specialized services for permitting, signage, and installation. It is important to us to ensure your sign is installed correctly and built ready to drive your business or organization for many years.