Your Sign May Be On.
But Can Anyone Read It?
Download the LED Sign Performance Guide: six reasons your sign may be underperforming – and what to check first.
Run the 3-Second Test
See whether a viewer can recognize the message, audience and next step after one brief glance.
Check Readability + Timing
Evaluate type size, contrast, message length and whether each slide stays onscreen long enough.
Separate Content From Hardware
Identify whether better messaging, a performance review or a hardware evaluation is the right next step.
Why is your LED sign not getting attention?
An LED sign can be bright, active and expensive – and still fail to earn attention. The problem is often a mismatch between the message, the viewer and the display. The LED Sign Performance Guide walks through six common causes: too much copy, weak readability, rushed timing, poor brightness, easy-to-ignore content and display limitations.What is inside the free guide?
- The 3-Second Sign Test for brief-glance comprehension
- How type size, contrast and copy length affect understanding
- How to evaluate message timing from the normal approach
- How daylight, nighttime glare and nit depreciation affect visibility
- How to make content more timely, specific and useful
- How to recognize possible pixel-pitch, module or control-system limitations
- An LED Sign Performance Scorecard: Content Fix, Performance Review or Hardware Evaluation
Download The LED Sign Performance Guide.
Ready to find out why your LED sign isn’t working?
888-359-9558
Content + Comprehension
Use the 3-Second Sign Test to see whether a viewer can identify the message, audience and next step after one brief glance. Short copy, large type and strong contrast make the idea easier to understand while traffic is moving.
Brightness + Display Performance
Check the display in full daylight, at dusk and after dark. Uneven color, lost brightness, glare, coarse detail or unreliable updates can point to settings, aging components, resolution or control-system limitations.
